Serinium® Jewelry - Tough but beautiful jewelry


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The Serinium® Jewelry Story

Jewelry Innovations has been at the forefront of contemporary metal jewelry design for over 20 years. Contemporary metals offer a combination of hardness and appearance not available with traditional metals, and have become the hottest trending jewelry in America.

But along with these unique properties came drawbacks. Contemporary metals often oxidize and tarnish, may be easily chipped and shattered because of their brittleness, and most importantly, raise significant safety concerns. Rings made from many of these new alloys cannot be removed in an emergency using the techniques that work with gold or silver, or the tools that are generally available in hospital emergency rooms. In a situation where doctors are trying to remove a ring to save an injured finger, every second counts.

With the growing success of these exciting new materials, our jewelry experts began to ask themselves; “what if we could create the perfect contemporary jewelry metal, with all of the finest qualities of other jewelry metals but none of the disadvantages?” A brilliant white metal that would be more beautiful than anything else available, ultra-hard to resist scratching and wear, hypoallergenic, non-tarnishing and most of all, completely safe. In 2011 they set out to achieve this goal and the result is Serinium® — The Precious Contemporary Metal™.

Serinium Rings

Let’s take a look at the Serinium® wedding ring characteristics:

  • Serinium ® is ultra-hard and will last a lifetime. Its brilliant white color will never tarnish, oxidize or yellow.
  • Serinium ® wedding rings are Comfort Fit bands for ultimate wearability, whether your activity is trail running, fishing, water sports, hunting, hiking, or winter outdoor activities.
  • Serinium ® is the next generation jewelry metal that moves beyond gold and platinum to new heights of beauty, durability and sustainability.
  • Serinium ® is hypoallergenic.
  • Serinium ® is covered by a lifetime warranty and size exchange policy.
  • Serinium ® is protected by U.S. Patent No. 9,289,037

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Serinium® is the finest and safest of the contemporary jewelry metals, combining the best qualities of other contemporary metals with none of the drawbacks. Ultra-hard and bright silver-white in color, Serinium® is hypoallergenic, will never oxidize or tarnish, and unlike other contemporary jewelry metals, Serinium® jewelry can be safely and easily removed in an emergency with commonly available tools. Serinium® is also the only contemporary jewelry metal with strong appeal to both women and men, particularly Millennials. This patent will lead to the first contemporary metal bridal ring sets which will be shipped this holiday.

RMSA002963    V8DGEMWE  V8DCHELIX (Copper Helix)

Hardness of Serinium® wedding rings

Why is hardness important in a wedding band, you ask? So, on the Mohs Hardness Scale of 1 – 10, with gold and silver being only a 2.5 to 3, its clear that gold and silver are considered soft metals. Platinum (4 to 4.5) is almost twice as hard as gold and silver. And, Serinium® is harder and more scratch resistant than all of them.
The hardness of Serinium® is measured on the Rockwell Hardness Scale and comes in at 56 on the Rockwell C Scale. This system was devised to test the hardness of materials such as steel, copper, iron, aluminum, titanium, zinc and lead. The Rockwell Hardness test is a hardness measurement based on the net increase in depth of impression as a load is applied to a metal surface.

Let’s get a little technical… take a look at this hardness chart:

Serinium Hardness Test

Serinium Hardness Test

*Estimated –
**Actual hardness as measured by the Rockwell C Hardness Scale

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